Chapter-6 UNDERSTANDING MEDIA

Explanation:

The following are some key ways that media contribute to democracy:

• They educate the public on specific issues and problems.

• They spread information about the government's policies and initiatives.

• They also criticise the government's controversial programmes and policies.

• They assist in shaping public opinion.Also, they record a variety of crimes, misfortunes, accidents, etc.

• The public's thoughtsabout various issues, problems, etc. are also reported by the media.

  
  

  
  

The diagram in question may be titled Media and Big Business Houses. Big corporations attract employees to work on their media campaigns. It is the most efficient and cost-efficient approach to communicate with a large audience.

Explanation

With satellites and wires, television images can be seen over very long distances. As a result, we may access international news and entertainment channels. The majority of the cartoons we watch on TV are from the United States and Japan. While seated in Delhi, we may watch video of Barak Obama's swearing-in event in the US. Consequently, television has given us the ability to perceive ourselves as part of a bigger global community.

Explanation

Since the technologies used by the media are always evolving, a lot of money is spent on acquiring the most recent technology. There are lighting, cameras, sound recorders, transmission satellites, etc. in the TV studio where the newsreader is seated. All of these are really expensive.One other thing: a number of other persons who assist in putting the programme together also need to be paid in addition to the newsreader. Due to these expenses, mass media need a lot of money to carry out its varied tasks. As a result, the majority of television networks and publications are owned by large corporations.

Explanation

An independent media outlet's reporting on the news shouldn't be subject to manipulation or control by anyone. Nobody has the right to tell the media what belongs in a news story and what doesn't. It suggests that the media shouldn't be under any pressure from anyone. It will be completely independent. Having an independent media is essential because, as citizens, we rely our judgements on the information provided by the media. Therefore, it is essential that this information be reliable. It shouldn't be biassed in the least.

Explanation

Little issues affecting common people and their daily lives are covered by local media. Local organisations typically launch it. Numerous people advise farmers on the use of seeds and fertilisers and inform them of crop prices via community radio. Some have even given the poor these video cameras so they can make documentaries about their own lives. These documentaries focus on the real-life conditions faced by various poor communities.

Local newspaper Khabar Lahriya is also available. Eight Dalit women from the Chitrakoot district of Uttar Pradesh run the fortnightly. It is written in Bundeli, the regional tongue. The Dalit issues and cases are covered in this eight-page newspaper.

Explanation

The mass media makes money by promoting various products, such as automobiles, apparel, tea, etc.

Explanation

The purpose of repeating the same commercials on television is to influence viewers to act and purchase the offered product.

Explanation

They do this through composing letters to the relevant minister, planning a public demonstration, launching a petition drive, and requesting the government to reconsider its policy, among other things.

Explanation

A balanced report presents all sides of a particular story and then gives the readers the chance to form their own opinions.

Explanation

Then and only then can the media write a fair story.

Explanation

It's because the media thinks this will add interest to the story.

Explanation

It implies that the media won't present a fair story.